Lavazza: Earned & Ambassadors

Seeding · Ambassadors · Creator · Events · PR

For more than three years, I helped to run Lavazza's always-on earned programme across its hero ranges, A Modo Mio and Tales of Italy.

At its heart was Friends of Lavazza, the brand's ambassador programme: briefing existing talent, encouraging UGC from the community, and nurturing media and influencer relationships year-round.

Managing press office opportunities with key hospitality and B2B partners, I consistently landed coverage in Time Out and Broadsheet, for events such as International Coffee Day.

I also worked to manage the Tales of Italy launch end to end, in partnership with Alfa Romeo: a mansion villa in the NSW hinterland, with experiences hosted by a fashion stylist, a fine-dining chef and a local artist.

Coverage across

• Vogue
• Harper's BAZAAR
• GQ
• ELLE
• marie claire
• Time Out
• Broadsheet