Mattel: UNO Social Club

Global Campaign · National Rollout · PR · Experiential · Creator

Following activations in London, New York and Los Angeles, UNO Social Club came to Australia: a three-month rollout across Melbourne, Sydney and Brisbane.

Managing a team, I strategised the media approach and ran press office, influencer collaborations, creator briefs, venue and supplier coordination, and global approvals with Mattel US.

Highlights included a live morning-show broadcast, the takeover of Melbourne's Hotel Esplanade, and a 1:1 interview in The Australian with Mattel's SVP and Managing Director, Asia Pacific.

Coverage includes

• The Australian
• Concrete Playground
• The Urban List