About
I'm a communications specialist with 5+ years' experience across agency and in-house roles, working across PR, social, partnerships and content creation – helping brands tell stories, connect with communities and drive culture. I lead from strategy through to hands-on making.
In agency at Eleven, TBWA\Melbourne – a Cannes Lions-winning, six-time PR Agency of the Year – I worked across PR, influencer and social campaigns for brands including Lavazza, Mattel, Medibank and Kraft Heinz, from launching Lavazza as a major partner of the Australian Formula 1 Grand Prix to helping develop the agency's UGC and micro-creator offering.
Brand-side, I led social, PR and partnerships for founder-led beauty brands Bronte Body Care and SOMA Personal Care. Now freelance in London, I deliver marketing communications for premium wellness brand Found—Space, rebuilding its voice, community and content through a relaunch.
Experience
- Found—SpaceMarketing Manager
- Bronte Body Care &
SOMA Personal CareSocial, PR & Partnerships Lead - Eleven, TBWA\MelbournePR Business Manager
- MECCAProfessional Makeup Artist & Sales Associate
CV available on request.
Services
- PR & earned mediaPress office, media relations and famils.
- Social media strategyPlatforms, content pillars and tone of voice.
- Influencer & advocacyCreators, gifting, ambassadors and UGC.
- Content creationShot, styled and edited first-hand.
- CopywritingSocial, eDM, SEO and editorial copy.
- Brand partnershipsCo-branded ideas, collaborations and talent.
- Events & experientialLaunches, activations and VIP hosting.
- Integrated campaignsGo-to-market for products and brand moments.
- CommunityEngaged communities and audience loyalty.
Clients
- Lavazza
- Mattel
- Kraft Heinz
- FOREO
- Bronte Body Care
- SOMA Personal Care
- Found—Space
- Luna Bronze
- Asahi Beverages
- nab
- World Vision
- Mars
- Alpha-H
- Airy Day
- Nuttelex
- CABN
- Medibank
- Cancer Council