Nuttelex: Brand Expansion

Integrated Campaign · Omnichannel · Packaging Redesign · AV Campaign · Retail Partnership

Australia's most beloved plant-based spread, with a brand design untouched for over a century. Its first expansion into new categories called for a refresh that honoured that heritage, while introducing the brand to a Gen Z and Millennial audience.

As key client contact, I project-managed the expansion, packaging redesign and brand guidelines alongside strategy, creative, studio, craft, paid media and production teams. I helped champion the creative from scripting and casting through to the AV shoot, protecting creative integrity and alignment to strategy.

The omnichannel rollout spanned AV, OOH, digital and SEO, for which I wrote the copy and tags, alongside a retail partnership with Australia's largest supermarket.

Recognised by the agency's senior creative leadership for championing creative output and client success.