Genie Sloane

Found—Space: Brand Relaunch

Brand Relaunch · Content & Social · Community · Partnerships

Behind the lens

Found—Space is Australia's original luxury infrared sauna and cold plunge brand. After a change of ownership, the brand was reintroduced through its new founder.

New audience segmentation, content pillars and tone of voice set the foundations. I now run the always-on programme across organic, paid and eDM, writing, shooting and editing every post and Reel, including content captured at the World Sauna Forum in Finland alongside valued partner Harvia.

The relaunch rebuilt trust and re-engaged the community, building credibility in both the team and the product.

The sauna, in detail
Founder content
Brand campaign
World Sauna Forum, Finland
World Sauna Forum, Finland
Behind the lens
Founder content
Brand campaign
World Sauna Forum, Finland
World Sauna Forum, Finland
The sauna, in detail