Bronte: 3-in-1 Hydrating Milk

NPD Launch · PR & Creator · Content & Social · Event

Bronte Body Care is a founder-led, premium Australian body care brand stocked in MYER and David Jones. As Social, PR & Partnerships Lead, I was brought in to help drive the launch of its biggest innovation to date – working end to end.

From behind the scenes at the warehouse, to the campaign shoot at Sydney's Bronte Baths, I directed and captured the story as social-first content for in-store, online and paid.

Alongside the launch, I ran seeding and the creator approach, operating as client lead for our PR agency on a Pilates-class launch event in Bondi, with Sydney's top influencers and beauty editors.

Partnered content with MYER became the most-viewed post in Bronte's history.

Coverage includes

• Mamamia
• 7NEWS
• You Beauty Podcast